Packaging Lessons Part 6

Printed boxes.

A lot of manufacturers have their own custom printed boxes. Of course, we'd like that, but it does add to the cost of each box. Plus, there is the fee to step up the printing too. The benefit to having a printed box is for retailers to more easily identify our boxes. We could just put stickers all of the boxes like we do right now, but that looks pretty unprofessional. We decided that the easiest way for us to put our name on the boxes is with tape. We're getting custom printed tape that says SleepPhones on it. We can then close boxes with that, and it would be quite easy to recognize. We could even put a strip of tape across a few sides to make it that much easier to find our boxes. Here's a pic of our 2" standard packing tape!